Go-To-Market Strategy & Insights

Leading with
Insight.
Building Impact.

10+ years architecting insight-driven strategy for enterprise organizations, from Fortune 500 boardrooms to high-growth startups.

$1.7M+ Net-new ARR influenced
$15M Portfolio managed
100+ Enterprise accounts
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Dabney J. Weathersby
Strategic Work & Impact

Results That Move
the Business Forward

A selection of client engagements illustrating the depth of strategy, insight, and execution I bring to every partnership.

01

Talent Market Expansion

Designed an industry snapshot identifying untapped talent pools and addressable market opportunities for a Fortune 500 client navigating workforce transformation.

32%
Expansion of addressable talent
View case study
02

Product-Revenue Alignment

Leveraged customer insight data to realign product positioning with unmet enterprise needs, translating market intelligence into a direct revenue opportunity.

$120K+
In net-new ARR generated
View case study
03

Sales Enablement

Built a suite of executive-ready assets including industry perspectives, competitive narratives, and client case studies, enabling faster deal progression and stronger close rates.

Faster
Deal progression across pipeline
View case study
How I Work

My Approach to
Working With Decision-Makers

Strategy without execution is theory. I bridge the gap between insight and action, with every step grounded in what leaders actually need to move.

01

Start With the Decision Required

Before diving into data, I anchor every engagement around the specific decision leadership needs to make, so every insight has a direct line to action.

02

Translate Data Into Executive Narrative

Raw data doesn't move organizations. Stories backed by evidence do. I translate complex findings into clear, compelling narratives executives can act on immediately.

03

Balance Strategy With Practical Execution

Big ideas mean nothing without a path forward. I design strategy that lives at the intersection of ambitious vision and realistic execution, built to work in the real world.

04

Architect Solutions in Partnership

The best strategies are built together. I work in close partnership with leadership teams, ensuring alignment at every stage and buy-in that sticks beyond the engagement.

Work With Me

Who I Partner With
& What I Bring

I work best with leaders who are ready to use insight as a competitive advantage and need a strategic partner to help them get there.

Dabney J. Weathersby

Who I Work With

  • Executive leadership teams
  • Revenue and GTM leaders
  • Strategy, product, and growth teams
  • Founders navigating scale or change

What I Offer

  • Strategic advisory and thought partnership
  • Insight-driven strategy and decision support
  • GTM and growth strategy alignment
  • Executive-ready narratives and recommendations
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Dabney J. Weathersby
About

Dabney J. Weathersby

I'm a go-to-market strategist and insights leader with over a decade of experience helping enterprise organizations make sharper decisions, faster.

My work sits at the intersection of data, narrative, and executive influence. I've designed strategy for Fortune 500 leaders, managed a $15M portfolio across 100+ enterprise accounts, and built the kind of clarity that moves organizations from analysis paralysis to confident action.

  • 10+ years in go-to-market strategy
  • $1.7M+ in net-new ARR influenced
  • Fortune 500 executive advisory experience
  • $15M portfolio across 100+ enterprise accounts
Let's Work Together
Kind Words

What People Are
Saying

Let's Circle Black

Strategy. Community.
Transparency.

A consulting and community platform dedicated to advancing Black professionals and founders through insight-driven strategy, honest workplace data, and shared resources.

Let's Circle Black exists to serve two interconnected needs: giving Black professionals the workplace transparency tools they deserve, and giving Black founders access to the kind of strategic GTM support that moves the needle.

Too often, the information that shapes career decisions is hidden, and the strategic resources that fuel business growth are inaccessible. Let's Circle Black is built to change both of those things.

From focused consulting engagements that help founders build scalable revenue strategies, to the Black Experience Index™, a community-powered platform that aggregates real workplace reviews, everything here is designed to create tangible progress.

Goals

01

Workplace Transparency

Build the most honest, community-sourced database of workplace experiences for Black professionals.

02

GTM Access for Black Founders

Provide Black-owned businesses with strategic consulting support that drives real revenue.

03

Community-Powered Intelligence

Turn shared experience into collective advantage. Every contribution builds a stronger signal for everyone.

04

Accountability for Organizations

Create a public record that holds companies accountable to the experiences of their Black employees.

Who I Partner With

Black Founders & Entrepreneurs

You're building something real and need strategic support to match your ambition. Whether pre-revenue or scaling past your first $500K, I work with founders ready to grow with intention.

  • Early-stage founders validating ICP and messaging
  • Growth-stage operators building a repeatable GTM motion
  • Consumer brand founders scaling beyond organic

Black Professionals & Career Navigators

You're making decisions about where to work, where to stay, and where to grow. The Black Experience Index™ is built for you. Contribute your experience and use the data others have shared.

  • Professionals evaluating new opportunities
  • Early-career talent entering the workforce
  • Mid-career leaders navigating pivots

Organizations Committed to Equity

Companies and institutions that want to understand how they show up for Black employees and are ready to act on that data, not just reference it in press releases.

  • HR and People leaders seeking honest feedback channels
  • DEI practitioners building accountability frameworks
  • Executive teams ready to act on community data

Community Partners & Collaborators

Organizations and platforms aligned with the mission of Black economic advancement and workplace transparency.

  • HBCUs and Black professional organizations
  • Investors and funds focused on Black-owned businesses
  • Accelerators serving underrepresented founders
Now Live

The Black Experience Index™

A community-powered transparency platform surfacing honest data about workplace experiences at companies across industries. Every review builds a stronger resource for everyone.

Share Your Experience View the Index
Contact

Ready to Build
Something Together?

Whether you have a specific engagement in mind or you're just exploring what's possible, let's start with a conversation.

Schedule a Call Book time on my calendar
Email hello@letscircleblack.com
LinkedIn Connect on LinkedIn