Dabney J. Weathersby
👋  Hi, I'm Dabney — Customer & Value Strategy

I help underrepresented founders build, launch, and grow.

Strategy, storytelling, and hands-on execution to turn ambitious ideas into businesses built to scale.

Explore My Work Let's Build
For Founders

You have the idea.
Now let's build the business.

You know your product. You know there's something there. But figuring out who you're selling to, how to position it, what to charge, how to launch, and what to prioritize next can get messy fast. That's where I come in.

Build

I have an idea, but I need to turn it into a real business.

Launch

I've built something, but I need a clear way to take it to market.

Grow

I'm getting traction, but I need to figure out what actually drives growth.

How I Help

From first idea to a business built to scale.

01

Build Your Foundation

Customer and market definition, positioning, value proposition, pricing, and product-market fit.

See how
02

Go to Market

GTM strategy, launch planning, messaging, customer acquisition, and founder pitch & storytelling.

See how
03

Grow What Works

Customer insights, growth opportunities, retention, revenue expansion, and knowing what to prioritize.

See how
04

Fractional Strategy Partner

Ongoing strategy + execution — someone beside you to make sense of the mess and move the business forward.

See how
Free Tool · 2 minutes

Is your value actually landing?

Paste your positioning or value proposition and get a scored, honest read across five dimensions that shape how customers and executives perceive your value.

Run the Diagnostic →