Dabney J. Weathersby

Hi, I'm Dabney.

I'm a customer and value strategist with 10+ years helping companies understand what their customers need, articulate why their products matter, and turn those insights into business growth.

My work sits at the intersection of customer strategy, executive storytelling, product thinking, and commercial growth. I've advised senior leaders, managed complex enterprise relationships, influenced meaningful revenue outcomes, and built strategies that translate customer and business challenges into clear action.

  • 10+ years in customer & value strategy
  • $2.2M+ in net-new ARR influenced
  • Fortune 500 executive advisory experience
  • $15M portfolio across 100+ enterprise accounts
Let's Talk Strategy

Background

Customer Strategy · Value Strategy · AI & Workflows · Design Innovation · Insights

Education

  • MBA, Kellogg School of Management, Northwestern University
  • MSDI, McCormick School of Engineering, Northwestern University
  • BBA, Zicklin School of Business, Baruch College – The City University of New York

A few things about how
I think (and what I love).

Q.The problem I love most?

The moment a company's product is genuinely great — but nobody can quite say why it matters. Hand me the messy customer signals; I'll find the story.

Q.My unfair advantage?

I translate — between customers and executives, data and narrative, product and go-to-market. I speak all of those rooms, and I get them to agree.

Q.What I believe about growth?

The best growth move usually isn't a new tactic. It's finally articulating the value you already deliver — clearly enough that customers and executives can't unsee it.

Q.My take on AI?

It's a power tool, not a strategy. I build AI workflows that make teams dramatically faster — synthesizing insight, drafting narratives, automating the busywork. But the judgment about what actually matters? Still very human. (I built the diagnostic on this site, by the way.)

Let's talk strategy.

If you're navigating a customer growth challenge, struggling to articulate your value, or trying to turn customer insight into a clearer strategy — let's talk.